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Arcade Fire streams new album ‘Reflektor’ as 75-minute music video
First Published Oct 26 2013 12:54 pm • Last Updated Oct 26 2013 05:32 pm

Update: Sometime between Friday night and Saturday, the album-length video was set to private and is thus unavailable for viewing. The change in status followed reports that the audio had stopped working. So, hopefully you saw and heard the album before it disappeared.

Arcade Fire’s highly anticipated latest effort, "Reflektor," isn’t due out until Tuesday, but in a surprising move from a surprising band, the entire record is currently available as the soundtrack to a 75-minute music video.

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The video went up on YouTube on Thursday night and uses footage from "Black Orpheus," a 1959 film rooted in Greek myth but set in Rio de Janeiro during Carnival. The album-length video comes on the heels of a similar, song-length piece for the band’s single, "Afterlife."

Reaction to the new, 75-minute video has been mixed. Entertainment Weekly seemed subtly dismissive, but The Daily Dot argued that the lyrics and images sync better than "The Wizard of Oz" and "Dark Side of the Moon," which some say was written by Pink Floyd to be played with the classic film.

Arcade Fire also has something of a history with bold, experimental music videos. Earlier this year, the band released an interactive video for "Just a Reflektor" that required viewers to use their phones and computer monitors in concert. And in 2010, the band released "The Wilderness Downtown," which used Google Maps technology to put images of viewers’ homes in a video set to "We Used to Wait."

All of which raises an interesting prospect: though Arcade Fire is acclaimed for its music, the band may ultimately be remembered more for avant-garde videos that capitalize on emerging technologies and media.

jdalrymple@sltrib.com

Twitter: @jimmycdii

Arcade Fire’s highly anticipated latest effort, "Reflektor," isn’t due out until Tuesday, but in a surprising move from a surprising band, the entire record is currently available as the soundtrack to a 75-minute music video.

The video went up on YouTube on Thursday night and uses footage from "Black Orpheus," a 1959 film rooted in Greek myth but set in Rio de Janeiro during Carnival. The album-length video comes on the heels of a similar, song-length piece for the band’s single, "Afterlife."


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Reaction to the new, 75-minute video has been mixed. Entertainment Weekly seemed subtly dismissive, but The Daily Dot argued that the lyrics and images sync better than "The Wizard of Oz" and "Dark Side of the Moon," which some say was written by Pink Floyd to be played with the classic film.

Arcade Fire also has something of a history with bold, experimental music videos. Earlier this year, the band released an interactive video for "Just a Reflektor" that required viewers to use their phones and computer monitors in concert. And in 2010, the band released "The Wilderness Downtown," which used Google Maps technology to put images of viewers’ homes in a video set to "We Used to Wait."

All of which raises an interesting prospect: though Arcade Fire is acclaimed for its music, the band may ultimately be remembered more for avant-garde videos that capitalize on emerging technologies and media.

jdalrymple@sltrib.com

Twitter: @jimmycdii



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