Get breaking news alerts via email

Click here to manage your alerts
This theater image released by Sam Rudy Media Relations shows Laura Osnes as Cinderella, right, dancing with Santino Fontana as the Prince, during a performance of "Rodgers + Hammerstein's Cinderella on Broadway." Three musicals this week have added Thursday matinees to their eight-show weeks in an attempt to offer more options to audience-goers and stand out from the rest of the pack. The shows making the move are “Rodgers & Hammerstein's Cinderella,” “Mamma Mia!” and “The Phantom of the Opera.” (AP Photo/Sam Rudy Media Relations, Carol Rosegg)
Producers add Thursday matinees on Broadway
First Published Apr 03 2014 01:02 pm • Last Updated Apr 03 2014 01:02 pm

New York • Catching a Wednesday matinee on Broadway is so last year. The hot thing now is Thursday afternoon shows.

Three shows making the move are "Rodgers & Hammerstein’s Cinderella," "Mamma Mia!" and "The Phantom of the Opera." "Matilda the Musical" may experiment with the idea this summer.

Join the Discussion
Post a Comment

The change means families will be able to get to see another matinee, a lifeline for family-friendly shows. And with the city bracing for summer tourists, offering a Thursday matinee lets theater lovers cram in more shows if they come for a long weekend.

For performers, it means more flexibility and an end to five-show weekends. Elena Ricardo, who plays Sophie in "Mamma Mia!," now has Sundays completely off and can go to church and brunch. "I can’t wait," she said. "I hope other shows catch on to this as well."

Pop star Carly Rae Jepsen, who plays Cinderella, now has her Wednesday nights free and she said she will use the time to work on her next studio album.

"A lot of the producers I’m booking time with are happier when I’m saying, ‘Let’s start at 6’ versus ‘Let’s start at 10 in the morning,’" she said. "I personally always preferred going to a matinee. I don’t know what it is — maybe having a lazy dinner afterwards — but for me the perfect New York day is catching up with friends, a matinee and then a dinner somewhere."

The step is the latest to scramble the traditional eight-show Broadway week that has seen the addition of shows on normally dark Monday, earlier curtains on Tuesday night, the scrapping of two shows on Sunday and even nine-performance weeks during holidays.

Jon Jorgenson, who plays Sky in "Mamma Mia!" said the move makes sense for long-running international hits, which draws tourists unfamiliar with the old Broadway show schedule and want to see shows on Thursday afternoon or Monday night.

Broadway producers are competing with more on-demand forms of entertainment and this is seen as an attempt to show audiences more flexibility. The West End in London has long had Thursday matinees.

Joe Carroll, who plays Cinderella’s prince, loves the change and is looking forward to finally be able to see other Broadway shows now that he’s free or "have the night off to feel like a real human being."

story continues below
story continues below






Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment

About Reader Comments

Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.