New York • Catching a Wednesday matinee on Broadway is so last year. The hot thing now is Thursday afternoon shows.
Three shows making the move are "Rodgers & Hammerstein's Cinderella," "Mamma Mia!" and "The Phantom of the Opera." "Matilda the Musical" may experiment with the idea this summer.
The change means families will be able to get to see another matinee, a lifeline for family-friendly shows. And with the city bracing for summer tourists, offering a Thursday matinee lets theater lovers cram in more shows if they come for a long weekend.
For performers, it means more flexibility and an end to five-show weekends. Elena Ricardo, who plays Sophie in "Mamma Mia!," now has Sundays completely off and can go to church and brunch. "I can't wait," she said. "I hope other shows catch on to this as well."