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"We have invested years and years making these cheeses," Auricchio says. "You cannot stop the spreading of culture, especially in the global economy."
He says that companies who make certain cheeses would have to come together and figure out new names for them, which would be almost impossible to do.
His suggestion for Parmesan? "I Can’t Believe It’s Not Parmesan," he jokes.
Jaime Castaneda works for the U.S. Dairy Export Council and is the director of a group formed to fight the EU changes, the Consortium for Common Food Names. He says the idea that only great cheese can come from Europe "is just not the case anymore."
He points out that artisanal and locally produced foods are more popular than ever here and says some consumers may actually prefer the American brands. European producers can still lay claim to more place-specific names, like Parmigiano-Reggiano, he says.
"This is about rural America and jobs," he said.
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