Scott D. Pierce: KUTV remains No. 1 in late-news ratings
Still using non-Olympics numbers, KSL (up 3 percent) was the only station to show a year-to-year increase. KSTU was down 5 percent; KUTV was down 23 percent; and KTVX was down 33 percent.
These numbers are households only; demographic information won’t be available for about a month. And given that, nationally, the average age of viewers watching the Games in prime time was 55, those could be very interesting numbers.
Elsewhere, Channel 2 was No. 1 in early-morning, midday, 4 p.m. and 4:30 p.m. news.
Channel 5 had a strong showing at 5 and 6 p.m., winning those time slots both with and without help from NBC’s Sochi Games coverage. And that is, perhaps, the best news KSL has gotten in regards to local news ratings in several years.
(Note: KSL and KUTV both shared ratings information for this column. The Salt Lake Tribune maintains a news-gathering partnership with KUTV.)