Scott D. Pierce: KUTV remains No. 1 in late-news ratings

First Published Mar 03 2014 03:29PM      Last Updated Mar 03 2014 09:30 am
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Most of KSL’s late newscasts during the Olympics were delayed until 11 p.m., when fewer are watching TV, so those numbers are even harder to read.

Overall local late-news ratings continued to decline. Channels 2, 4, 5 and 13 combined for 27.1 rating points in February 2013; that total fell 15 percent to a combined 23 rating (using the without-the-Olympics numbers) in February 2014.

Still using non-Olympics numbers, KSL (up 3 percent) was the only station to show a year-to-year increase. KSTU was down 5 percent; KUTV was down 23 percent; and KTVX was down 33 percent.

These numbers are households only; demographic information won’t be available for about a month. And given that, nationally, the average age of viewers watching the Games in prime time was 55, those could be very interesting numbers.

Elsewhere, Channel 2 was No. 1 in early-morning, midday, 4 p.m. and 4:30 p.m. news.

Channel 5 had a strong showing at 5 and 6 p.m., winning those time slots both with and without help from NBC’s Sochi Games coverage. And that is, perhaps, the best news KSL has gotten in regards to local news ratings in several years.

(Note: KSL and KUTV both shared ratings information for this column. The Salt Lake Tribune maintains a news-gathering partnership with KUTV.)

Scott D. Pierce covers television for The Salt Lake Tribune. Email him at spierce@sltrib.com; follow him on Twitter @ScottDPierce.





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