Quantcast
Get breaking news alerts via email

Click here to manage your alerts
(Rick Egan | The Salt Lake Tribune) KSL News anchors, Dave McCann (left) and Nadine Wimmer (right) on the set of the 6:00 news at the KSL studio in Salt Lake City, Wednesday, February 27, 2013.
Scott D. Pierce: KUTV remains No. 1 in late-news ratings

By Scott D. Pierce

| The Salt Lake Tribune

First Published Mar 01 2014 01:01 am • Last Updated Mar 03 2014 09:30 am

I was almost wrong. Really close to being wrong.

About a month ago, yours truly made this prediction for the now-completed February sweeps: "The Olympic ratings will boost KSL’s late newscasts … perhaps enough to move Channel 5 back into first place."

Join the Discussion
Post a Comment

Well, the Games did boost KSL’s ratings. But not enough to move Channel 5 into first place. (Good thing I used the word "perhaps." Phew!)

It’s worth looking at the February numbers as two separate things — the ratings with the Games and the ratings without the Games. Because the Olympics are such a disruptive force on regular viewing patterns.

Here’s a look at the Monday-Friday late-news numbers:

With the Olympics

1. KUTV-Channel 2: 8.5 rating/18 share

2. KSL-Channel 5: 7.3 rating/17 share

3. KSTU-Channel 13: 4.4 rating/9 share

4. KTVX-Channel 4: 2.2 rating/5 share


story continues below
story continues below

Without the Olympics

1. KUTV-Channel 2: 9.4 rating/22 share

2. KSL-Channel 5: 6.0 rating/14 share

3. KSTU-Channel 13: 5.4 rating/11 share

4. KTVX-Channel 4: 2.2 rating/5 share

(A rating point represents 9,212 homes — 1 percent of the TV-equipped homes Nielsen estimates are in the Salt Lake market. A share point represents 1 percent of the homes where someone is watching TV at a given time.)

Most of KSL’s late newscasts during the Olympics were delayed until 11 p.m., when fewer are watching TV, so those numbers are even harder to read.

Overall local late-news ratings continued to decline. Channels 2, 4, 5 and 13 combined for 27.1 rating points in February 2013; that total fell 15 percent to a combined 23 rating (using the without-the-Olympics numbers) in February 2014.

Still using non-Olympics numbers, KSL (up 3 percent) was the only station to show a year-to-year increase. KSTU was down 5 percent; KUTV was down 23 percent; and KTVX was down 33 percent.

These numbers are households only; demographic information won’t be available for about a month. And given that, nationally, the average age of viewers watching the Games in prime time was 55, those could be very interesting numbers.

Elsewhere, Channel 2 was No. 1 in early-morning, midday, 4 p.m. and 4:30 p.m. news.

Next Page >


Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment


About Reader Comments


Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Videos
Jobs
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.