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"It fills up the seats because it’s a family experience," Moore said.
The anniversary of the movie will be marked beyond Cleveland, with versions on stage from Boston to California. The musical has returned to Broadway for another run.
A new bronze statue of the "triple-dog dare" tongue-grabbing flagpole scene is on display in time for the holidays in Hammond, Ind., hometown of Jean Shepherd, whose stories inspired the 1983 movie. One of the boys in the movie takes the dare and gets his tongue stuck on the icy pole. The Hammond reproduction has become a big hit since it was dedicated in October, with families stopping by to take their Christmas card photos.
But mimicking Hollywood might be risky, according to Nicki Mackowski with the tourist agency in Hammond.
"We’re working on putting up signs as the cold weather gets here. You know: ‘Lick at your own risk’ kind of thing," she said.
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