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Time to take another look at gift giving
This is an archived article that was published on sltrib.com in 2013, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

Dear Carolyn • I am confused over gift-giving etiquette with the current generation. I have always been prompt in sending gifts, money, cards to my relatives for birthdays, holidays, weddings, births, etc. Yet none of these gifts has been acknowledged through mail, telephone or electronic means to (at least) notify me they had actually arrived. I have always been prompt in sending a thank-you note or calling within a day or two of receipt regardless of the size or nature of the gift. As a retiree on a fixed income, I am inclined to cease sending gifts and only send cards. Is expression of gratitude no longer in fashion? I would like to know what the current protocol is. Thank you.

P.

Dear P. • Short answer, nothing has changed. Recipients owe givers prompt thanks, in some form. Long answer, everything has changed. While it is rude not to acknowledge a gift, and while there seems to be an epidemic of silence by gift recipients, I think it's oversimplifying to add 1 + 1 and declare an epidemic of rudeness. I think something else important has happened that doesn't get enough credit for the clear trend toward unacknowledged gifts: Stuff matters less. When I was a kid about 1,700 years ago, it was a big deal to unwrap a sweater. New clothes were special. Now, even for many who struggle financially, it's a yeah-whatever experience; people can now get sweaters 24-7, often without leaving home, sometimes so cheaply that a kid's dog-walking money would cover it. As a result, many kids and even adults now are immune to their own possessions. Despite the recession, Americans are largely staggering under the weight of their stuff. And so I'm not just going to say yes, by all means, start sending only cards to mark your loved ones' special occasions. I'm going to throw it out there that we'd all do well to give our gift-giving habits a harder look. Specifically, I think it's time to ask ourselves every time: Does this thing I'm about to buy have any chance of being important to its recipient? Does it get cash to someone strapped, free up time for someone busy, provide a pleasant experience to someone who wants for nothing material?

Carolyn Hax's column runs Mondays, Wednesdays and Fridays.

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