Sundance: Wynn Las Vegas 'takes over' Park City venue
Park City • The Sundance Film Festival can't go to Las Vegas, so Las Vegas will come to the Sundance Film Festival.
Wynn Las Vegas, the luxury casino-hotel-resort brand, has taken over the venue at 427 Main St., formerly Harry O's, for Park City Live. It will serve as the epicenter for all the non-film-related music and entertainment through Monday, Jan. 21.
Wynn Las Vegas officials tapped into its high-profile DJ talent pool at Encore Beach Club, Surrender, Tryst and XS nightclubs to bring electronic dance music to Park City. The space will decorated with the same design scheme that adorns Tryst and XS, from the drapery down to furniture.
The festival's most highly anticipated concert is Dave Grohl's Sound City Players (including Stevie Nicks, John Fogerty, Foo Fighters and all surviving members of Nirvana) performing Friday, Jan. 18.
The rest of the weekend roster looks like an International House of Pancakes: Avicii (Sweden), Afrojack (Netherlands), 2Chainz (U.S.) and Cedric Gervais (France). Nero, from England, performed Jan. 17.
Once Wynn Las Vegas moves out, Utah's own Neon Trees will take the Park City Live stage on Wednesday, Jan. 23.
Kathryn Burns, CEO of Park City Live, sought out the Las Vegas partnership. "Wynn has literally the No. 1 nightclubs in the U.S.," she said. "They bring a lot of credibility."
It wasn't a hard sell, as establishing a presence at the Sundance Film Festival had been a Wynn priority for several years, said Ronn Nicolli, director of strategic marketing for XS and Tryst. With the recent "explosion" of electronic dance music, it made sense to move many of the elements of the exclusive clubs to Utah.
"It will have some of the flair and flavor of Las Vegas," he said.
Niccoli said patrons of Park City Live which operates year-round as a venue should also notice improved service. "One hundred percent of the Wynn experience is our attention to detail for customer service," he said.
Wynn is bringing in its own door team from Las Vegas. Burns said the previously "unfriendly" door experiences at 427 Main St. should be a thing of the past and the inside atmosphere should be more welcoming and not so "stuffy."
This isn't the first time a Vegas nightclub has come to town. Several years ago, the Venetian Hotel & Casino's TAO Nightclub took over the space. TAO officials are returning to Park City this year, presenting a pop-up nightlife experience at the Village at the Lift in Park City, with DJ sets every night through Jan. 21. The lineup includes rapper Nas performing with DJ Politick on Saturday and celebrity DJ Samantha Ronson spinning on Monday.
Burns hopes the weekend will excite local audiences so they will return to shows throughout the year. In February and March, Park City Live will have electronica act L.A. Riots, reggae ensemble The Green, bluegrassers The Infamous Stringdusters, singer-songwriter Martin Sexton and the polyethnic Cajun slamgrass of Leftover Salmon.
"We want to be more user-friendly," Burns said.
Park City Live concerts
All concerts will take place at 427 Main St., Park City (formerly Harry O's). All tickets can be purchased through SmithsTix.com.
Dave Grohl's Sound City Players • Friday, Jan. 18, 9 p.m. (Sold out)
Avicii • Saturday, Jan. 19, 8 p.m.; $200
Afrojack • Sunday, Jan. 20, 10 p.m.; $150
2 Chainz and Cedric Gervais • Monday, Jan. 21, 9 p.m.; $50
Neon Trees • Wednesday, Jan. 23, 8 p.m.; $35
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