Beyond the deals: Hard work » Among the films Cinetic is representing at Sundance this year are: “Before Midnight,” Richard Linklater’s continuation of the on-again, off-again romance between an American (Ethan Hawke) and a French woman (Julie Delpy); “Prince Avalanche,” a two-man comedy starring Paul Rudd and Emile Hirsch; and two hot-button documentaries — “Pussy Riot — A Punk Prayer,” about the imprisoned Russian artist/activists, and “After Tiller,” which profiles the only four doctors who perform late-term abortions in the United States. (Dreyfous’ Impact Partners helped finance “After Tiller.”)

In recent years, a host of new distributon platforms — video-on-demand, iTunes, Netflix, and so on — make traditional dealmaking tricky. “Rather than going and trying singularly looking to shift risk and hand a film over to a distributor, it’s more complex now,” he said. “It turns a chess match into a sort of three-dimensional chess.”

Cinetic has created companies designed to “disintermediate,” Sloss’ fancy word for “cut out the middleman.” Sloss and Bart Walker founded Producers Distribution Alliance (PDA) in 2010, launching the endeavor with the Sundance surprise “Exit Through the Gift Shop,” the guerrilla-art documentary by the British street artist Banksy. Cinetic also spun off FilmBuff, a sales-representation company for digital media.

It’s his imaginative approach to films, and not just his dealmaking skills, that makes Sloss The (Arguably) Most Powerful Person at the Sundance Film Festival.

“He earns it, by diligent hard work and passion,” said John Cooper, the festival’s director. “The independent filmmakers need people who are willing to get creative and do the hard work.”

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