Quantcast
Get breaking news alerts via email

Click here to manage your alerts
Utah County videomakers spark a viral explosion

Online video » Filmmakers from Provo and Orem are making a big splash — and making money — on YouTube.



< Previous Page


King and Marshall learned the hard way that a spoof that’s behind the curve will get ignored. In mid-September, they released a spoof of the Korean rapper Psy’s hit "Gangnam Style" in a song whose lyrics made fun of NBC’s coverage of the London Olympics.

"We were at the back end of his wave," King acknowledged, as well as spoofing an Olympics that many people had already forgotten.

Photos
At a glance

Lindsey Stirling in concert

Lindsey Stirling, “hip-hop violinist” and YouTube sensation, brings her U.S. concert tour home to Utah.

Where » In the Venue, 219 S. 600 West, Salt Lake City.

When » Thursday, Oct. 11, at 7 p.m.

Opening act » DeLon

Tickets » $15 in advance, $18 on the day of the show, at Smith’s Tix outlets.

Utah County Is ‘YouTube County’

Utah County has become a hotbed for makers of viral videos. Here are some of the most popular YouTube channels from Utah County:

Lindsey Stirling

Performer » Lindsey Stirling

Home » Provo

Channel name » YouTube.com/lindseystomp

What she does » Hip-hop violin, with modern dance.

Subscribers » 858,138

Most popular video this year » “Dubstep Violin,” posted Feb. 23; 29,822,988 views.

DevinSuperTramp

Performer/filmmaker » Devin Graham

Home » Provo

Channel name » YouTube.com/devinsupertramp

What he does » Extreme outdoor sports.

Subscribers » 533,934

Most popular video this year » “World’s Largest Rope Swing,” posted Feb. 15; 13,619,007 views.

Warialasky

Performers/filmmakers » Casen Sperry, Landon Sperry, Mike Brown

Home » Provo

Channel name » YouTube.com/warialasky

What they do » Geek-culture parodies.

Subscribers » 38,220

Most popular video this year » “Real Life GoldenEye 64,” posted Feb. 17; 1,464,560 views.

Teddie Films

Filmmakers » Eddie King, Tyler Marshall

Home » Orem

Channel name » YouTube.com/teddiefilms

What they do » Musical geek-culture parodies.

Subscribers » 32,184

Most popular video this year » “The Star Wars That I Used to Know,” posted June 27; 6,598,660 views.

YouTube figures as of Oct. 5, 2012

Join the Discussion
Post a Comment

"This video really taught us how important it is to stick to your audience. Our audience is really geek-themed," King said. "We know better now: Don’t piss off your audience."

The Warialasky group tried a sports-themed video once, and it bombed. Since then, they stick mostly with geek-friendly ideas, which they write on sticky notes in their shared Provo apartment — above the computer on which they edit their films.

About a year ago, Casen Sperry took a class in viral-video filmmaking from Utah County’s acknowledged expert in the field: Devin Graham, who makes the popular extreme-sports videos on the YouTube channel DevinSuperTramp.

According to his blog, Graham is also dating Utah County’s hottest YouTube sensation, "hip-hop violinist" Lindsey Stirling, whose popular videos — which Graham shoots — landed the former "America’s Got Talent" competitor a record deal and a U.S. concert tour.

"He knows the YouTube landscape so well," Landon Sperry said.

In Graham’s class, everyone had to start a YouTube channel. Warialasky was the only one to take off, and Graham called the members up to meet them and offer them more advice.

"He took us under his wing personally," Landon Sperry said. "One of the things he told us: ‘Your videos are way too long. … You need to cut it down a lot.’ "

The Sperrys and Brown learned from Graham the four "C’s" of YouTube success: consistency in the frequency of your videos; collaboration in working with good people; a call to action, to urge people to subscribe to your channel; and, most important, content.


story continues below
story continues below

"Content is king," Casen Sperry said.

YouTube as community » King and Marshall learned about the supportive nature of the YouTube community this summer when they attended VidCon, a national convention in Anaheim, Calif., for online-video makers and fans.

"At the beginning of the day, it was like being the new kid on the first day of school," King said. Then people saw the Gotye spoof, which they had just posted. "By the end of the day, people were really talking to us. … The next day, they knew who you were, and they wanted to talk about your video."

The viral-video world isn’t a zero-sum game, Landon Sperry said, and one videomaker’s success doesn’t depend on another’s failure. Because of that, the YouTube community is quite welcoming of new talent. "They’ll tell you anything but what their next video is going to be," Landon Sperry said.

The filmmakers make money from ad revenue. YouTube gives them a bit of money whenever a viewer watches an ad attached to one of their videos. More recently, companies will pay filmmakers to use their products in videos.

None of the filmmakers would discuss how much money YouTube pays them. It’s enough, though, to let the Warialasky guys out of the wedding-video business and to pay off the debt on Hales’ investment in an Italian-ice cart business.

Teddie Films isn’t yet at the stage where it’s making money, King said, and for now "people are excited to work on something [for free] that might go viral."

So why did Utah County become an incubator for viral videos?

The Sperrys credit that to Orabrush, the tongue-scraping device — and the viral videos, starting in 2009, that the Provo-based company made to sell it.

As Orabrush’s corporate history tells it, the product’s inventor, Bob Wagstaff, went to a BYU market-research class for help selling the gizmo. The one student who took up the challenge devised an online video idea and got his roommate to shoot it. The roommate was Devin Graham.

Next Page >


Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment


About Reader Comments


Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
Staying Connected
Videos
Jobs
Contests and Promotions
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Login to the Electronic Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.