The Cricket's Daily 3: You can help finish Roger Ebert's documentary

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Here's what's being talked about in pop culture:

• Director Steve James ("Hoop Dreams") and producer Martin Scorsese are launching a crowd-funding campaign to raise $150,000 to finish "Life Itself," his documentary about the life of movie critic Roger Ebert. [The Huffington Post]

• James McBride's "The Good Lord Bird" and George Packer's "The Unwinding: An Inner History of the New America" are among this year's National Book Award winners. [Vulture]

• Kermit has an evil doppelganger and Tina Fey is a mean Russian — just two of the revelations of the "Muppets Most Wanted" trailer. [Entertainment Weekly]