As I was following the Tony Awards online last Sunday (I’m an award-show addict — what can you do?), I noticed a recurring theme in the Twitter feeds and live-blog posts as Trey Parker and Matt Stone’s “The Book of Mormon” won one award after another.
That theme ran something like this: “How’s this musical going to play in Utah?”
I know a lot of Utahns who can’t wait to find out.
The conventional wisdom outside Utah is that any attempt to stage “The Book of Mormon” — a profanity-filled tale about LDS missionaries in over their heads on a mission in Uganda — would be met with pitchforks, buckets of tar and bags of feathers in the sacred land of Brigham Young and Donny Osmond.
Inside Utah, we know better.
I’m firmly of the opinion that tickets to “The Book of Mormon” — either a national touring production or a version staged by one of our local theater companies — would be a quick seller in Salt Lake City. Computer traffic would snarl from the online sales, and lines would form for blocks outside the box office.
I discovered that I’m not alone in this opinion. The people whose job it is to know the Salt Lake City theater market think so, too.
“It would be a big hit,” said John Ballard, CEO of Broadway Across America — Utah, the entity that brings touring Broadway shows to Salt Lake City. “If a show is a giant hit on Broadway, and this one is, … it will sell anywhere in the United States.”
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Published Feb 22, 2012 07:52:02PM
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Published Feb 22, 2012 07:36:02PM
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Published Feb 22, 2012 04:43:02PM
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Ballard knows Utahns will go see “The Book of Mormon” musical because they already have.
“If it doesn’t come here, people will fly to Los Angeles, San Francisco and Denver to see it, because they’ve already gone to New York,” Ballard said.
“It would probably do very well,” agreed Charles Morey, artistic director of Pioneer Theatre Company. “It’s the hottest ticket on Broadway right now.” How hot? “I haven’t been able to get a ticket, and I’ve got connections,” Morey said.
Jerry Rapier, producing director of Plan-B Theatre Company, said Utahns would go “in droves.” “Both LDS and non-LDS folks,” Rapier says. “Why? Because it’s a fantastic show, the most fun I’ve had in the theater in several years. And if you can’t laugh a little at yourself, what’s the point?”
If there’s a concern among these theater folk, it would be how to present the show without overly offending more sensitive season-ticket buyers.
Morey said that if PTC were to stage “The Book of Mormon,” the production would be sold as an add-on to the regular theater season, the way PTC is now doing with “Rent.”
That’s not likely to happen anytime soon, though. Morey noted that “The Book of Mormon,” which is selling out on Broadway, won’t be licensed to regional theaters for years.
Over at Salt Lake Acting Company, they’re not waiting around. This summer, in the new version of SLAC’s perennial Utah-centric satire, “Saturday’s Voyeur,” writers Allen Nevins and Nancy Borgenicht threw in a parody of the Tony winner. “Voyeur” previews June 29-30, opens July 1 and plays through Sept. 4.
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