Who's No. 1 in the local TV news ratings? Over the course of a day, it's KUTV — by a decisive margin.

Who's No. 1 in the late news? KUTV tied longtime leader KSL for first in the Monday-Friday ratings during the recently completed November sweeps.

But some of this depends on whom you ask and how you count. On what days you count and what's important to advertisers.

Certainly, this is about bragging rights. For at least the past three decades, KSL has made a habit of winning at 10 p.m. May 2006 was a rare exception when KUTV won by a tenth of a point.

But it's also about money. Stations derive as much as 50 percent of their revenue from their late newscasts.

In the November 2010, Monday-Friday, live-plus-seven-day ratings (counting those who DVR'd and watched newscasts within a week of when they aired), KSL and KUTV tied with a 10.5 rating.

KSTU-Ch. 13's 9 p.m. newscast was third with a 6.1 rating, followed by KTVX-Ch. 4 with a 4.0 at 10 p.m. KTVX's 9 p.m. newscast on sister station KUWB-Ch. 30 averaged a 0.5 rating.If you add Saturdays and Sundays, KSL leads KUTV by about half a rating point. But weekends generally are not packaged with weekdays when commercial time is sold to advertisers.

Whether they're less significant, again, depends on whom you ask.

What is significant is that, after decades of dominance by KSL, there's even room for debate as to who's No. 1 at 10 p.m.

The full-day averages are also telling.

KUTV-Ch. 2 drew approximately 374,000 households per weekday to its 11 half-hours of local news — an average of 34,000 households per half-hour. (That includes households that watched more than one newscast.)

KSTU drew 306,000, averaging 20,000 over 15 half-hours. KSL drew 296,000, averaging 30,000 over 10 half-hours. And KTVX drew 182,000, averaging 23,000 over eight half-hours.