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Monson: BYU has lots to sell to Big 12 — and an image to overcome

College football » Cougars are deemed difficult to work with; will they bend to go big-time?



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There’s also the matter of geography: BYU is a thousand-plus miles away. Nothing the Cougars can do about that one.

It would be surprising if BYU ever allowed its teams to play on Sunday. It’s a tenet of the religion. Despite what individual members do, or the fact that work to facilitate church activities is done on that day, including missionary efforts, stretching that angle to cover the exposure BYU sports garners in spreading the word likely has no such elasticity.

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The network thing, conversely, will have to be revisited and reconfigured, and should be.

On the whole, if it wants to be included, if it wants to have any shot at being relevant as a football program, BYU must send a clear signal to the Big 12. It must be humble and hungry. Mendenhall should keep selling it hard on the showroom floor, and be willing to slash the price. The Cougars need to emphasize how hot they are, yeah, but ease up a bit on the crazy.

GORDON MONSON hosts "The Big Show" with Spence Checketts weekdays from 3-7 p.m. on 97.5 FM/1280 and 960 AM The Zone. Twitter: @GordonMonson.




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