Movie distributors always try to find little ways to make their movies stick in critics' minds - but the gimmick employed by the makers of the Mormon migration drama "17 Miracles" is a headscratcher.
Before the press screening on Tuesday night, a woman handed me a press kit and a small bundle in a muslin cloth. Inside, I was told, was a small bag of flour - symbolic of the small rations that the pioneers were allowed to eat each day on the trail from Nebraska to Utah.
Three thoughts come to mind about this gift:
The publicist said that the same flour packets will be handed out to people at tonight's premiere of the film.