This is an archived article that was published on sltrib.com in 2011, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

You probably didn't notice the ad on page 245 of the Sundance Film Festival catalog. But videogame freaks did.

The ad (pictured above) is a picture of a box of jelly donuts, with a bar code on the bottom of the box. The numbers on the bar code are a bit odd, though, as the last two digits — 47 — are in red.

According to the website Videogamer.com, the ad is the first in the series of cryptic clues hinting toward the release of a new videogame. It's a sequel to "Hitman," a violent game in which a chrome-domed assassin known only as Agent 47. (They made a movie out of it in 2007, with Timothy Olyphant as Agent 47.)

Videogamer.com links to a "Hitman" forum, which is piecing together the clues.

The new game could be unveiled this summer at E3, the major videogame expo in Los Angeles, Videogamer.com says.