Does CBS know that it hired a fake guy to host the "Late Show"?
Well, not exactly a fake guy. But Stephen Colbert is the only late-night host who is playing a character on his show - a character he will shed when he succeeds David Letterman sometime in 2015.
Just last month, it was reported that Colbert has the highest Q score of anyone working in late-night TV. (A Q score is based on a survey that measures name recognition and likability.) Which bodes well for Colbert and CBS.
But you can't help but wonder if Colbert's popularity is based on both (a) viewers who understand that he's satirizing right-wing television personalities and (b) right-wing television viewers who don't get that it's satire.<