Get breaking news alerts via email

Click here to manage your alerts
TV or not TV
Scott D. Pierce
Scott D. Pierce writes about television for the Salt Lake Tribune. Vice president of the Television Critics Associationn, he's covered TV in Utah since 1990.

» E-mail

» Subscribe (RSS)

(Steve Griffin | The Salt Lake Tribune) KUTV anchors Shauna Lake and Mark Koelbel during the ten o'clock news at the KUTV studio's in Salt Lake City, Utah Tuesday February 26, 2013.
KUTV will win November sweeps, but late-news ratings are down

When the November 2013 sweeps wrap up at the end of the day on Wednesday, KUTV-Ch. 2 will once again declare victory in the late-news wars - and pretty much across the board.

But the late-news battle is much closer than it was a year ago. Not so much because Ch. 2's competitors did better, but because KUTV's audience shrank significantly.

Join the Discussion
Post a Comment

With one night left in the four-week sweeps period, here's how the late-news numbers stack up.

1. KUTV-Ch. 2: 9.6 rating/21 share

2. KSL-Ch. 5: 7.0 rating/15 share

3. KSTU-Ch. 13: 4.4 ratings/9 share

4. KTVX-Ch. 4: 2.9 rating/6 share

A ratings point represent 1 percent of the 917,370 homes Nielsen estimates are in the Salt Lake television market; a share point represents 1 percent of the homes where someone is actually watching TV at a given time.

Clearly, KUTV continues as the No. 1 news station in the market. And it's not just ahead in late news, it also leads in the morning, at midday, in late afternoon and in early evening newscasts.

But the late-news numbers represent a steep slide overall for local TV news ratings, from a combined 29.7 ratings points in November 2012 to a combined 23.9 rating points in November 2013.

That's a drop of nearly 20 percent.

There are some questions about Nielsen's sampling this time around - viewing levels are down across the country. And good weather tends to translate into lower ratings. But there's no easy answer.

KSL-Ch. 5 is the only station to see any kind increase, ticking up 0.2 rating points (3 percent). KUTV-Ch. 2 is down 3.1 rating points (24 percent); KSTU-Ch. 13 is down 1.5 rating points (25 percent); and KTVX-Ch. 4 is down 1.4 rating points (33 percent).

Remember, these numbers do not include the final day of sweeps - Wednesday, Nov. 27. And they are just household ratings; they do not include any of the demographic information stations use to sell advertising.

Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment

About Reader Comments

Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.