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TV or not TV
Scott D. Pierce
Scott D. Pierce writes about television for the Salt Lake Tribune. Vice president of the Television Critics Associationn, he's covered TV in Utah since 1990.

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KUTV is No. 1 in late-news ratings; KSL wins at 5 and 6 p.m.

KUTV won in late news and most other time periods during the July sweeps. KSL won at 5 and 6 p.m.

But before anyone gets all excited about the local news ratings during the July sweeps, keep one thing in mind — they’re pretty much meaningless. And not just because viewership levels are low in the summer.

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The whole reason to have ratings is to sell advertising. And nobody used the July results to sell advertising.

If you do well in July, you claim it’s significant. If you did poorly, you claim it’s insignificant. Which it is, for the most part.

With that in mind, here are a few highlights from the July sweeps. All the numbers are Monday-Friday average number of households.

Late News

1. KUTV-Channel 2 » 77,800

2. KSL-Channel 5 » 57,900

3. KSTU-Channel 13 » 37,500

4. KTVX-Channel 4 » 19,200

4:30 a.m. News

1. KUTV-Channel 2 » 5,300

2. KSTU-Channel 13 » 3,100

3. KTVX-Channel 4 » 2,600

5 a.m. News

1. KUTV-Channel 2 » 8,600

2. KSTU-Channel 13 » 5,800

5:30 a.m. News

1. KUTV-Channel 2 » 13,500

2. KSTU-Channel 13 » 7,000

3. KTV-Channel 4 » 3,600

6 a.m. News

1. KUTV-Channel 2 » 20,500

2. KSTU-Channel 13 » 15,100

3. KSL-Channel 5 » 11,500

4. KTVX-Channel 4 » 4,800

Midday News

1. KUTV-Channel 2 » 33,500

2. KSL-Channel 5 » 17,900

3. KSTU-Channel 13 » 8,700

4 p.m. News

1. KUTV-Channel 2 » 20,800

2. KTVX-Channel 4 » 16,200

4:30 p.m. News

1. KUTV-Channel 2 » 21,900

2. KTVX-Channel 4 » 15,700

5 p.m. News

1. KSL-Channel 5 » 36,400

2. KUTV-Channel 2 » 32,500

3. KSTU-Channel 13 » 14,200

4. KTVX-Channel 4 » 13,900

6 p.m. News

1. KSL-Channel 5 » 37,400

2. KUTV-Channel 2 » 35,900

3. KSTU-Channel 13 » 16,000

4. KTVX-Channel 4 » 11,900

6:30 p.m. News

1. KSL-Channel 5 » 3,300



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