Spoiler alert! KUTV is going to win the late-news ratings competition for the May sweeps.
OK, that's really not a spoiler. Channel 2 was way ahead after Week 1; way ahead after Week 2; and remains way ahead after Week 3.
As a matter of fact, there's no suspense about the late-news numbers. Unless something on the order of a TV apocalypse occurs - a station loses it signal for five days or something - KUTV-Channel 2 will finish first by a wide margin, followed by KSL-Channel 5, KSTU-Channel 13 and KTVX-Channel 4.
Here's where Nielsen has it after Week 3 (and we're talking about the 10 p.m. newscasts on Channels 2, 4 and 5 and the 9 p.m. newscast on Channel 13):
KUTV-Channel 2: 11.4 rating/23 share
KSL-Channel 5: 6.6 rating/13 share
KSTU-Channel 13: 5.1 rating/10 share
KTVX-Channel 4: 3.5 rating/7 share
(A rating point represents 1 percent of the 917,370 TV-equipped homes Nielsen estimates are in the Salt Lake Television market; a share point equals 1 percent of the homes where television is actually being watched at a given time.)
A year-to-year comparison (May 2012-May 2013) shows the viewership for all four local stations dropping for their late newscasts - some more than others. Channel 4 is down 3 percent; Channel 2 is down 6 percent; Channel 13 is down 12 percent; Channel 5 is down 18 percent.
Three weeks down, one week to go ...
|1.||University of Utah study: Lizard lungs work like birds’, and nobody knows why|
|2.||Mormon church traces black priesthood ban to Brigham Young|
|3.||NSA head says metadata program key tool against terrorism|
|4.||Friends rally to help former Utah football star Bronzell Miller, given two weeks to live|
|5.||Few searchers remain in quest for 5 missing in central Idaho plane crash|
|6.||‘A Snow White Christmas’ brings new family tradition to Salt Lake City, panto style|
|7.||Restaurant review: Menu misses at The Annex in Sugar House|
|8.||Mitt Romney documentary a standout amid Sundance’s stars|
|9.||University of Utah students protest over diversity concerns|
|10.||Terrifying new footage shows July’s fatal Asiana airplane crash|