Spoiler alert! KUTV is going to win the late-news ratings competition for the May sweeps.
OK, that's really not a spoiler. Channel 2 was way ahead after Week 1; way ahead after Week 2; and remains way ahead after Week 3.
As a matter of fact, there's no suspense about the late-news numbers. Unless something on the order of a TV apocalypse occurs - a station loses it signal for five days or something - KUTV-Channel 2 will finish first by a wide margin, followed by KSL-Channel 5, KSTU-Channel 13 and KTVX-Channel 4.
Here's where Nielsen has it after Week 3 (and we're talking about the 10 p.m. newscasts on Channels 2, 4 and 5 and the 9 p.m. newscast on Channel 13):
KUTV-Channel 2: 11.4 rating/23 share
KSL-Channel 5: 6.6 rating/13 share
KSTU-Channel 13: 5.1 rating/10 share
KTVX-Channel 4: 3.5 rating/7 share
(A rating point represents 1 percent of the 917,370 TV-equipped homes Nielsen estimates are in the Salt Lake Television market; a share point equals 1 percent of the homes where television is actually being watched at a given time.)
A year-to-year comparison (May 2012-May 2013) shows the viewership for all four local stations dropping for their late newscasts - some more than others. Channel 4 is down 3 percent; Channel 2 is down 6 percent; Channel 13 is down 12 percent; Channel 5 is down 18 percent.
Three weeks down, one week to go ...
|1.||Paul: Court young voters with privacy focus|
|2.||Utah polygamous family says going on TV liberating|
|3.||Satirical musical ‘The Book of Mormon’ set to play Utah theater|
|4.||Utah cockfighters say sport is tradition, not inhumane|
|5.||Kirby: It’s better to work things out reasonably, even with Utah Republicans|
|6.||Utah activists mark National Tibetan Uprising Day|
|7.||LDS leader tells Mormons to embrace their history, keep their faith|
|8.||BYU basketball: Cougs brace for confident USF in WCC semis|
|9.||Jets release cornerback Cromartie|
|10.||Transformers 4 trailer has Dinobots and Mark Wahlberg in it|