You've got to give the new team at KTVX-Ch. 4 credit for trying to up their game. And being at least a little bit brave at the same time.
On Sunday's 10 p.m. newscast, KTVX will introduce "The Perfect Problem" - a weeklong series that focuses on how pressure on Utah women to be perfect creates not just unreal expectations but contributes to the highest rate of depression in America.
"We're completely committed to this," said news director George Severson. "It's a big issue here."
"The Perfect Problem" really kicks off on Monday, and it will be a part of all of Channel 4's newscasts as well as "Good Things Utah" and "The Daily Dish" throughout the week. The series will include news reports, features and panel discussions, and it will culminate with an hourlong special on Sunday, May 12 - Mother's Day - at 4 p.m.
"This isn't just about reporting the problem, it's about finding solutions," said KTVX vice president/general manager Richard Doutre Jones. "We want to be Utah's station, and we want to help Utahns."
Even before the "Perfect Problem" launches, Channel 4 is already planning to extend it, in a fashion. In June, Shay Baker, who's producing the series, will begin reporting on women's issues under the banner Good4UtahWomen.
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