KSL-Ch. 5 kicked off the May sweeps on Thursday night in a most unusual way. After a few minutes of headlines, weather and sports, the station essentially abandoned its late newscast in favor of a commercial-free public service campaign to prevent suicide.
A laudable effort, to be sure. One worthy of praise and thanks.
In terms of the ratings, KSL's 10 p.m. newscast was not competitive with local ratings leader KUTV. Channel 2 drew an 11.2 rating/23 share for its late newscast, more than doubling Channel 5's 5.5/11.
KSTU-Ch. 13 matched that 5.5./11 at 9 p.m.; KTVX-Ch. 4 trailed with a 3.6/8 at 10 p.m.
(A rating point represents 1 percent of the 917,370 TV-equipped homes Nielsen estimates are in the Salt Lake Television market; a share point equals 1 percent of the homes where television is actually being watched at a given time.)
That's one day down and 27 to go in the May sweeps. Stay tuned ...
|1.||Western lawmakers gather in Utah to talk federal land takeover|
|2.||Health care site flagged in Heartbleed review|
|3.||Utah same-sex marriage case could be thrown out on a technicality|
|4.||Salt Lake Comic Con FanX: In ‘cosplay,’ everybody can be anybody|
|5.||Scott D. Pierce: Bill O’Reilly thinks right-wingers are idiots|
|6.||Signs say you aren’t ready to be married|
|7.||Northern Utah toddler accidentally shot with rifle dies|
|8.||Utah theater company to stage a golden-years hookup|
|9.||Swallow warrants went to Google, Yahoo and Apple|
|10.||Neon Trees’ Tyler Glenn proud to be gay and Mormon|