KSL-Ch. 5 kicked off the May sweeps on Thursday night in a most unusual way. After a few minutes of headlines, weather and sports, the station essentially abandoned its late newscast in favor of a commercial-free public service campaign to prevent suicide.
A laudable effort, to be sure. One worthy of praise and thanks.
In terms of the ratings, KSL's 10 p.m. newscast was not competitive with local ratings leader KUTV. Channel 2 drew an 11.2 rating/23 share for its late newscast, more than doubling Channel 5's 5.5/11.
KSTU-Ch. 13 matched that 5.5./11 at 9 p.m.; KTVX-Ch. 4 trailed with a 3.6/8 at 10 p.m.
(A rating point represents 1 percent of the 917,370 TV-equipped homes Nielsen estimates are in the Salt Lake Television market; a share point equals 1 percent of the homes where television is actually being watched at a given time.)
That's one day down and 27 to go in the May sweeps. Stay tuned ...
|1.||Game postponed after player collapses|
|2.||Utah polygamous family says going on TV was liberating|
|3.||Satirical musical ‘The Book of Mormon’ set to play Utah theater|
|4.||Kirby: It’s better to work things out reasonably, even with Utah Republicans|
|5.||BYU basketball: Cougars reach WCC title game with OT win|
|6.||Kragthorpe: BYU’s overtime win enough to land Cougars in NCAA tourney|
|7.||Utah activists mark National Tibetan Uprising Day|
|8.||‘True Detective’ finale busts HBO Go|
|9.||BYU basketball: Cougs brace for confident USF in WCC semis|
|10.||Utah cockfighters say sport is tradition, not inhumane|