KSL-Ch. 5 kicked off the May sweeps on Thursday night in a most unusual way. After a few minutes of headlines, weather and sports, the station essentially abandoned its late newscast in favor of a commercial-free public service campaign to prevent suicide.
A laudable effort, to be sure. One worthy of praise and thanks.
In terms of the ratings, KSL's 10 p.m. newscast was not competitive with local ratings leader KUTV. Channel 2 drew an 11.2 rating/23 share for its late newscast, more than doubling Channel 5's 5.5/11.
KSTU-Ch. 13 matched that 5.5./11 at 9 p.m.; KTVX-Ch. 4 trailed with a 3.6/8 at 10 p.m.
(A rating point represents 1 percent of the 917,370 TV-equipped homes Nielsen estimates are in the Salt Lake Television market; a share point equals 1 percent of the homes where television is actually being watched at a given time.)
That's one day down and 27 to go in the May sweeps. Stay tuned ...
|1.||Salt Lake, San Diego comic con name feud would set precedent|
|2.||Bagley Cartoon: Comic Con Controversy|
|3.||Is a fee for solar energy users a ‘sun tax’ or fair play?|
|4.||Deal on veterans’ health care to cost $17B|
|5.||Attorney: FBI did ‘reasonable’ search for O.K. City bombing records|
|6.||Ordain Women, abuse, defections on tap for Mormon symposium|
|7.||Utah Jazz: Ex-Jazzman Paul Millsap endorses Quin Snyder|
|8.||Compound built for Warren Jeffs becomes bed and breakfast|
|9.||Fatal Draper house fire was intentionally set, investigators say|
|10.||Will Park City Mountain Resort have a ski season? — Maybe|