KSL-Ch. 5 kicked off the May sweeps on Thursday night in a most unusual way. After a few minutes of headlines, weather and sports, the station essentially abandoned its late newscast in favor of a commercial-free public service campaign to prevent suicide.
A laudable effort, to be sure. One worthy of praise and thanks.
In terms of the ratings, KSL's 10 p.m. newscast was not competitive with local ratings leader KUTV. Channel 2 drew an 11.2 rating/23 share for its late newscast, more than doubling Channel 5's 5.5/11.
KSTU-Ch. 13 matched that 5.5./11 at 9 p.m.; KTVX-Ch. 4 trailed with a 3.6/8 at 10 p.m.
(A rating point represents 1 percent of the 917,370 TV-equipped homes Nielsen estimates are in the Salt Lake Television market; a share point equals 1 percent of the homes where television is actually being watched at a given time.)
That's one day down and 27 to go in the May sweeps. Stay tuned ...
|1.||Lindsey, Burke address internet photo issue|
|2.||In Utah, Mormon chapels are here, there and everywhere|
|3.||Utah Jazz: Trey Burke apologizes for leaked nude photographs|
|4.||Utah school district settles with family of boy who killed himself|
|5.||Violent assault ruled out in death of Utah family, but not foul play|
|6.||Utah football: ‘Somber’ Utes get early start prepping for UCLA|
|7.||LDS meeting: Feminists seeking change find it in subtle wording|
|8.||They did, then they did again. Clooney and wife do No. 2 ‘I do’|
|9.||Hive Pass ‘pilot’ mass-transit program ends|
|10.||Utah Jazz: Hayward returns with a mission to lead|