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Scott D. Pierce
Scott D. Pierce writes about television for the Salt Lake Tribune. Vice president of the Television Critics Associationn, he's covered TV in Utah since 1990.

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(Rick Egan | The Salt Lake Tribune) KSL News anchors, Dave McCann (left) and Nadine Wimmer (right) on the set of the 6:00 news at the KSL studio in Salt Lake City, Wednesday, February 27, 2013.
Despite KSL's special program, KUTV dominates first night of May sweeps

KSL-Ch. 5 kicked off the May sweeps on Thursday night in a most unusual way. After a few minutes of headlines, weather and sports, the station essentially abandoned its late newscast in favor of a commercial-free public service campaign to prevent suicide.

A laudable effort, to be sure. One worthy of praise and thanks.

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In terms of the ratings, KSL's 10 p.m. newscast was not competitive with local ratings leader KUTV. Channel 2 drew an 11.2 rating/23 share for its late newscast, more than doubling Channel 5's 5.5/11.

KSTU-Ch. 13 matched that 5.5./11 at 9 p.m.; KTVX-Ch. 4 trailed with a 3.6/8 at 10 p.m.

(A rating point represents 1 percent of the 917,370 TV-equipped homes Nielsen estimates are in the Salt Lake Television market; a share point equals 1 percent of the homes where television is actually being watched at a given time.)

That's one day down and 27 to go in the May sweeps. Stay tuned ...



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