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Scott D. Pierce
Scott D. Pierce writes about television for the Salt Lake Tribune. Vice president of the Television Critics Associationn, he's covered TV in Utah since 1990.

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ABC is all abuzz about the ratings of Sunday's Oscars

ABC is rather pleased with itself and with the ratings for Sunday's Academy Awards. And the numbers were actually quite good.

The only bad news is that Seth MacFarlane, whose ego already runs rampant, will be even more full of himself after his debut as an awards show host.

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Here's ABC's release:

Based on Nielsen's True Fast National Ratings, ABC's 2013 "The Oscars" is TV's Most Watched Entertainment Telecast in 3 Years

ABC's "The Oscars" is Up Year to Year in Viewers and Adults 18-49 to its 2nd-Most-Watched Telecast Since '05, and Spikes to a 6-Year High in Adults 18-34

Television's Biggest Awards Show, ABC's "The Oscars" Paces Well Ahead of the 2013 "Grammy Awards" and the 2013 "Golden Globes"

"The Oscars'" Online Usage and Social Activity Surges Year Over Year

ABC's broadcast of the "The Oscars" drew an average audience of 40.3 million Total Viewers and delivered a 13.0 rating among Adults 18-49, based on Nielsen's "Fast National" ratings. The 2013 "Oscars" is TV's most-watched entertainment telecast in 3 years - since 3/7/10.

"The Oscars" grew its overall audience for the 2nd straight year (+3%) and surged 11% in Adults 18-49 (13.0 rating vs. 11.7 rating) to its best numbers since 2010. Overall, it was the "Oscars'" 2nd-most-watched telecast since 2005. In addition the Seth MacFarlane-hosted show scored big gains year to year with Adults 18-34 (+20% - 11.3 rating vs. 9.4 rating), hitting its highest number in 6 years - since 2007. In addition the show posted strong double-digit year-to-year growth across all key Men: M18-34 +34%, M18-49 +16% and M25-54 +11%.

TV's biggest awards show, ABC's "The Oscars" towered over other awards shows this year, outdrawing the 2013 "Golden Globe Awards" by 20.6 million viewers and 103% in Adults 18-49 (19.7 million/6.4 rating in AD18-49) and the 2013 "Grammy Awards" by 11.9 million viewers and 29% in Adults 18-49 (28.4 million/10.1 rating in AD18-49).

With the "Oscars Red Carpet Live" pre-show, "The Oscars'" telecast and "Jimmy Kimmel Live: After the Oscars," ABC's "Oscar" programming on Sunday reached 80.748 million unique television viewers across the U.S. - unduplicated Viewers 2+ watching 6-minutes or more during the broadcast.



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