Can Marie Osmond succeed where Martha Stewart failed?
The Hallmark Channel thinks so. The cable network has signed Osmond to host a daytime talk show that will replace the canceled "Martha Stewart Show."
In a statement, Hallmark said, "We think [Osmond] will be a fantastic addition to the channel and to our lifestyle offerings."
Ironically, Osmond was set to launch her own syndicated daytime show in 2009, but the attempt was scuttled by the weakness in the television advertising market at the time. By going to cable, she won't face the challenge of trying to sell the show to local stations across the country.
There are plenty of other new syndicated programs coming in the wake of Oprah Winfrey's decision to end her show. Katie Couric, Ricki Lake, Steve Harvey and Jeff Probst are all launching syndicated daytime talk shows.
Osmond won't be competing with them for local stations, but she will be fighting it out for viewers.
Hallmark announced last month that it won't renew Stewart's show. It will remain in production until May and continue in reruns until the fall.
Osmond's show will debut sometime this fall.
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