Marie Osmond will replace Martha Stewart on the Hallmark Channel | TV or not TV | The Salt Lake Tribune
Get breaking news alerts via email

Click here to manage your alerts
TV or not TV
Scott D. Pierce
Scott D. Pierce writes about television for the Salt Lake Tribune. A member of the board of the Television Critics Association, he's covered TV in Utah since 1990.
Photos
Marie Osmond will replace Martha Stewart on the Hallmark Channel
image
This photo taken Nov. 9, 2010 and provided by Harpo Productions Inc., shows talk-show host Oprah Winfrey, right, talking with Marie Osmond during taping of "The Oprah Winfrey Show" at Harpo Studios in Chicago. The show will air nationally on Thursday, Nov. 11. (AP Photo/Harpo Productions Inc., George Burns)
Published on Jan 26, 2012 02:18PM

Can Marie Osmond succeed where Martha Stewart failed?

The Hallmark Channel thinks so. The cable network has signed Osmond to host a daytime talk show that will replace the canceled "Martha Stewart Show."

In a statement, Hallmark said, "We think [Osmond] will be a fantastic addition to the channel and to our lifestyle offerings."

Ironically, Osmond was set to launch her own syndicated daytime show in 2009, but the attempt was scuttled by the weakness in the television advertising market at the time. By going to cable, she won't face the challenge of trying to sell the show to local stations across the country.

There are plenty of other new syndicated programs coming in the wake of Oprah Winfrey's decision to end her show. Katie Couric, Ricki Lake, Steve Harvey and Jeff Probst are all launching syndicated daytime talk shows.

Osmond won't be competing with them for local stations, but she will be fighting it out for viewers.

Hallmark announced last month that it won't renew Stewart's show. It will remain in production until May and continue in reruns until the fall.

Osmond's show will debut sometime this fall.

Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, click the red "Flag" link below it. See more about comments here. What are those badges some users have next to their names?
 
Jobs
Shopping
Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.
Affiliates and Partners
MediaOne of UtahUtah RidesMoving CompaniesKen Garff Hyundai
Willey HondaWise Food StorageVivint Inc. Inside Sales JobsUtah Business Magazine
MediaOne Real EstateWasatch WomanUtah Real EstateDiscovery Gateway
Local MoversCustom Gaming ComputersTeleperformanceUtah Cars
Utah UtesICU MedicalHometown ValuesHolmes Homes
Hanks & Mortensen, P.C.UtahsRight.comClark PlanetariumSalt Lake Valley Buick GMC
Now Salt LakeBathroom VanitiesMoversIn This Week