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All day on Sunday, as I told people about my day people kept on saying to me, "Slash had a press conference?"

Maybe the idea of rock-and-roll icon Slash being associated with a staid press conference is anathema to the rock ethos, but yes, Slash had a press conference Sunday afternoon at 2:30 p.m. at Park City's House of Blues Foundation Room (268 Main St.).

He was there to talk about his new venture, Slasher Films, a film company that, in Slash's words, seeks to bring "intelligent" stories to the horror-film genre.

"I want something a little more in-depth," Slash said. "Bring back a level of sophistication."

Slash and his partners have selected four scripts to film after sifting through hundreds, with the first, "Nothing To Fear," set to begin shooting this summer in Louisiana with a planned end-of-the-year release.

Slash's film partner, Rob Eric, said he and the guitarist bonded over "Rosemary's Baby," which he said had characters that audiences cared about — characters that you didn't want to see slaughtered.

The guitarist became interested in film production last year when he took on film-scoring for the first time, composing the music for the Edward Furlong-Peter Coyote independent film "This Is Not a Movie."

Slash (of course clad in all black, with sunglasses inside a dark room) is not interested in doing the films in a campy way, and at this point is not interested in acting or directing, like fellow rocker Rob Zombie.

But he is very serious about film. At the beginning of the press conference, he said, "I don't know if I should introduce myself as a film producer or a guitar player."

— David Burger