Regulatory lemons into marketing lemonade
Published on Jun 4, 2012 05:40PM
That story about Five Wives vodka being banned in Idaho had legs: Media outlets from the Huffington Post to Fox News picked it up.
When I saw a "Free Five Wives" T-shirt at the Mountain Brewers Festival in Idaho Falls less than a week after the news broke (the shirt is available for purchase at the distillery), I was curious exactly how far the story had spread.
So I created this Storify with a selection of the news stories and some reactions.
The folks who make it, Ogden's Own Distillery, got the buzz started with a press release on the Idaho State Liquor Division decision.
Here's to taking regulatory lemons and making marketing lemonade.
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