Pac-12: Visiting fans like Utah
The University of Utah's Pac-12 membership continues to boost the local economy and create a favorable impression of the state, according to the school's ongoing study.
Out-of-state football fans attending the Utes' four conference home games last season spent an estimated $2.3 million on travel, food and lodging, according to the school's Center for Public Policy & Administration and the Bureau of Business and Economic Research.
An average of 1,056 out-of-state visitors attended games vs. USC, California, Washington State and Arizona. Fans were polled regarding their impressions of the visit, and 87 percent said they were treated well by Ute fans.
"Since the U. joined the Pac-12, more fans are visiting the state, spending more while they're here and leaving with the idea of returning - that's a win for the U. and the state," said Dianne Meppen, who helped design and conduct the study.
The Utes earned $8 million in television revenue in 2012, as their share of Pac-12 revenue continues to grow.