What do the Utah-made movie "The Saratov Approach" and the Tony-winning musical "The Book of Mormon" have in common?
They both tell the story of LDS missionaries facing obstacles out in the field. But while "The Book of Mormon" is a profane comedy musical, "The Saratov Approach" is a fact-based drama about missionaries kidnapped in Russia.
The makers of "The Saratov Approach" aimed to highlight that difference by buying ads in the playbill at theaters where "The Book of Mormon" is on tour. But, according to them, the producers of the musical said no.
"Everything was going fine with the playbill ad buys for 'The Saratov Approach.' Many theaters have accepted our ads," Spencer Harden, a film acquisition and development manager for the film's distributor, Cedar Ford Publishing and Media, said in a statement.