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The Cricket
Sean P. Means
Sean is the movie critic and columnist for The Salt Lake Tribune. Follow him on Twitter @moviecricket.

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Lagoon picks Neon Trees’ drummer for ‘Rockstar’ ad campaign

How does an amusement park that’s 128 years old try to look hip and cool — while still giving off a wholesome vibe?

The Farmington park Lagoon does it by finding the coolest wholesome person Utah knows: Neon Trees drummer (and devout Mormon) Elaine Bradley.

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Bradley features prominently in Lagoon’s new ad campaign, which shows her and a kid having a fun time at the park — and Bradley gradually looking more glam and rocker-like.

The ad’s tagline: "Be Somebody’s Rockstar."

"The campaign is equal parts nostalgia and discovery, paying homage to its past but also introducing the park to a new generation of thrill-seekers," a publicist’s statement reads. "Elaine is the perfect embodiment of the new image Lagoon is trying to portray. A Utah native, Elaine grew up frequenting Lagoon and now does the same with her kids in tow."

Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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