This is an archived article that was published on sltrib.com in 2014, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.
How does an amusement park that's 128 years old try to look hip and cool — while still giving off a wholesome vibe?
The Farmington park Lagoon does it by finding the coolest wholesome person Utah knows: Neon Trees drummer (and devout Mormon) Elaine Bradley.
Bradley features prominently in Lagoon's new ad campaign, which shows her and a kid having a fun time at the park — and Bradley gradually looking more glam and rocker-like.
The ad's tagline: "Be Somebody's Rockstar."
"The campaign is equal parts nostalgia and discovery, paying homage to its past but also introducing the park to a new generation of thrill-seekers," a publicist's statement reads. "Elaine is the perfect embodiment of the new image Lagoon is trying to portray. A Utah native, Elaine grew up frequenting Lagoon and now does the same with her kids in tow."