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The Cricket
Sean P. Means
Sean is the movie critic and columnist for The Salt Lake Tribune. Follow him on Twitter @moviecricket.

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Redford vs. Ferrell, in an ad to save the Colorado River [video]

Robert Redford appears in a new public-service announcement for "Raise the River," an effort to raise money and awareness for a proposal to save the Colorado River.

But while that might be a dry topic (pardon the pun), backers of the movement have found a novel way to get attention: Humor.

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Specifically, Redford’s PSA is being "countered" by Will Ferrell, who has begun "Move the Ocean," a campaign to instead move the Pacific Ocean closer to the Colorado River delta.

Redford’s PSAs and Ferrell’s spots, posted on the humor website Funny or Die, become a back-and-forth argument. Ferrell mocks "old Sundance," while Redford calmly gives as good as he gets.

The result gets a message across to people who might tune out — while showing that environmentalists, contrary to popular opinion, actually have a sense of humor.

(h/t AdWeek)



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