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Better Taste Bureau unveils new video, ‘Lookin’ Back’ [video]

First Published      Last Updated Nov 20 2013 12:26 pm

For your Wednesday viewing and listening pleasure, The Cricket offers up "Lookin' Back," the brand-new video by Salt Lake City hip-hop group Better Taste Bureau.

Better Taste Bureau is the rap group formerly known as Hurris & Gig — made up of two rappers, Hurris and Gig (duh!), and producer Mason Brewer. The group is an up-and-comer, having been named U92's first Homegrown Hip Hop Champions. BTB is working on its first studio album.

BTB describes itself thusly: "Being raised in Salt Lake City, the three of us have a unique view on life, music and style that comes from growing up in a town that is largely overlooked."

The video is a film noir take on "Groundhog Day," with a luckless guy (Aaron Brimhall) waking up bound in Utah's West Desert — and repeatedly running into a femme fatale (Mitra Yosri).

The song features BTB collaborating with Luna Lune, the folk-rock band fronted by singer-songwriter Tessa Barton.