The 10th Circuit Court of Appeals upheld a jury and judge’s award of damages and enhanced penalties to K-Tec Inc., which makes and markets Blendtec home and commercial blenders, from Vita-Mix Corp., a rival Cleveland-based manufacturer.
KSL touts ‘Will It Blend?’ honor, two years later
Published on Nov 19, 2012 10:02AM
OK, so the week of Thanksgiving is a slow news week — but this is getting ridiculous.
KSL’s Randall Jeppsen today filed this breathless report about Orem-based blender maker Blendtec scoring a high honor by AdAge, which named Blendtec’s famous "Will It Blend?" campaign the No. 1 viral video ad campaign of all time.
Cool, right? But a closer read of the AdAge story reveals that it was posted on Sept. 2, 2010.
Further proof that this is a slow news week: The Cricket almost jumped at the story, before reading the time stamp.
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