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The Cricket
Sean P. Means
Sean is the movie critic and columnist for The Salt Lake Tribune. Follow him on Twitter @moviecricket.

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Q Salt Lake asks for readers' help to pay off loan

Q Salt Lake, the monthly LGBT magazine, is in a spot of financial trouble -- and owner-publisher Michael Aaron is reaching out to the community for some help.

Aaron went to the internet to ask for support, to pay off a home-equity loan (taken out in 2004, when he founded the publication) that is due in September.

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The publication needs $40,000 by the first of September to pay off the loan.

"We must come to you -- our community, our readers and our friends -- to help us over this hurdle," Aaron says in a video on a website, saveq.org, designed to take donations.

  • For a donation of $40 a year in Utah (and $50 elsewhere in the United States), Q Salt Lake will mail donors the magazine to their homes.
  • For $100, donors also get a thank-you card signed by the staff, as well as a DVD copy of "Milk."
  • For a $1,000 donation, a donor gets all that, two tickets to Q's Fabby Awards ceremony, and his or her name listed in the magazine from now on.
  • For $5,000, one gets all that, plus Aaron will host a private dinner.
  • And for $10,000, the website says, the donor will receive "undying love, a sticker the size of Mars, perhaps you should name it. A huge thank you would have to be the beginning."

As of Thursday afternoon, the fund drive has raised $15,180. that leaves $24,820 to go. And the clock is ticking.

(By the way, there's a blooper reel of Aaron recording the above message posted on YouTube, too. It goes on three times as long as the message itself.)

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