Q Salt Lake, the monthly LGBT magazine, is in a spot of financial trouble -- and owner-publisher Michael Aaron is reaching out to the community for some help.
Aaron went to the internet to ask for support, to pay off a home-equity loan (taken out in 2004, when he founded the publication) that is due in September.
The publication needs $40,000 by the first of September to pay off the loan.
"We must come to you -- our community, our readers and our friends -- to help us over this hurdle," Aaron says in a video on a website, saveq.org, designed to take donations.
As of Thursday afternoon, the fund drive has raised $15,180. that leaves $24,820 to go. And the clock is ticking.
(By the way, there's a blooper reel of Aaron recording the above message posted on YouTube, too. It goes on three times as long as the message itself.)
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