A fluke in Twitter's algorithms allowed the Sundance Channel to cash in, briefly and accidentally, on the furor over Missouri U.S. Senate candidate Todd Akin.
Akin, you may recall, is the fellow who said women who were victims of "legitimate rape" couldn't get pregnant. This set off a firestorm regarding Akin's -- and the Republican Party's -- support for a nationwide ban on abortion, even in rape cases.
According to AdAge.com, the campaign of Akin's Democratic opponent, incumbent Sen. Claire McCaskill, bought up ads on Twitter that would pop up whenever anyone searched the word "Akin."
Because of that, though, an ad for the Sundance Channel's new reality series "Get to Work," which tells stories of America's unemployed, also pinged whenever "Akin" was searched. The search word "Akin" wasn't set for Sundance Channel's ads, but the word "politics" was.
"Twitter 'chooses' where your promoted tweets appear based on your category selection," a spokesperson for the channel told AdAge. "It appears that since 'Akin' was trending, our promoted tweets ended up appearing in searches related to him."
|1.||Mormon women to try again to get into priesthood meeting|
|2.||‘Cosmos’ re-emerges on Fox with the help of Seth MacFarlane|
|3.||Two South Valley restaurants closed for health violations|
|4.||Transformers 4 trailer has Dinobots and Mark Wahlberg in it|
|5.||At the Utah State Prison, the tie that binds|
|6.||Kirby: The truth about Mormon tithing|
|7.||Market Street Broiler near Utah campus adds an Oyster Bar|
|8.||Pineapple Express doused northern Utah in February|
|9.||Five days left: Seizures, sleeplessness as Utah families await cannabis oil bill|
|10.||Monson: Jazz’s season of defeat rolls toward victory|