A fluke in Twitter's algorithms allowed the Sundance Channel to cash in, briefly and accidentally, on the furor over Missouri U.S. Senate candidate Todd Akin.
Akin, you may recall, is the fellow who said women who were victims of "legitimate rape" couldn't get pregnant. This set off a firestorm regarding Akin's -- and the Republican Party's -- support for a nationwide ban on abortion, even in rape cases.
According to AdAge.com, the campaign of Akin's Democratic opponent, incumbent Sen. Claire McCaskill, bought up ads on Twitter that would pop up whenever anyone searched the word "Akin."
Because of that, though, an ad for the Sundance Channel's new reality series "Get to Work," which tells stories of America's unemployed, also pinged whenever "Akin" was searched. The search word "Akin" wasn't set for Sundance Channel's ads, but the word "politics" was.
"Twitter 'chooses' where your promoted tweets appear based on your category selection," a spokesperson for the channel told AdAge. "It appears that since 'Akin' was trending, our promoted tweets ended up appearing in searches related to him."
|1.||MLB: Angels’ Richards out for season with knee injury|
|2.||Utah officer who shot Dillon Taylor was wearing a body camera|
|3.||Utah protesters demand justice for Dillon Taylor, others killed by police|
|4.||BYUtv meets TV critics, and gay question arises|
|5.||Mitt Romney accepts Ice Bucket Challenge from Utahn with ALS|
|6.||Ex-student arrested for bomb threats at Utah County high school|
|7.||Kirby: Scary times in Mormon seminary|
|8.||Why the Emmy Awards don’t play well on TV|
|9.||Rolly: Forget guv race, Lockhart wants to be state schools boss|
|10.||Lucky magazine’s fall fashion tips: Santa Fe look, hiking boots|