Visitors to the 2013 Sundance Film Festival may feel like someone is pointing at them.
The Sundance Institute has unveiled its logo and design scheme for the 2013 festival, with arrows as the dominant theme.
"Our 2013 design represents the excitement of choosing one (or more) of the multiple routes available to you in a given moment," wrote Sundance marketing director Jessica Buzzard, announcing the new design on Sundance's website Monday.
Designer Paula Scher, of the design firm Pentagram, came up with the scheme while visiting Robert Redford's Sundance resort during the June Directors' Lab, Buzzard wrote. Scher started sketching rough outlines of arrows on a napkin -- and that became the design theme.
|1.||Tuesday on TV: ESPN comes to Utah for big soccer game|
|2.||9 new food trucks roll into Salt Lake|
|3.||Miss Utah USA’s botched answer makes her a star|
|4.||Justin Bieber behind wheel as car hits man in Hollywood|
|5.||Restaurant review: Japanese pub fare separates Ichiban from its competitors|
|6.||Family steps up with $4 million to rescue Capitol Theatre project|
|7.||Monson: Miss Utah will bounce back big after choking away beauty crown|
|8.||Kragthorpe: U.S. soccer team merits more noise in second half (with video)|
|9.||Utah Football: Quinton Pedroza dismissed for violating team rules|