Visitors to the 2013 Sundance Film Festival may feel like someone is pointing at them.
The Sundance Institute has unveiled its logo and design scheme for the 2013 festival, with arrows as the dominant theme.
"Our 2013 design represents the excitement of choosing one (or more) of the multiple routes available to you in a given moment," wrote Sundance marketing director Jessica Buzzard, announcing the new design on Sundance's website Monday.
Designer Paula Scher, of the design firm Pentagram, came up with the scheme while visiting Robert Redford's Sundance resort during the June Directors' Lab, Buzzard wrote. Scher started sketching rough outlines of arrows on a napkin -- and that became the design theme.
|1.||Mitt Romney to make his home in Utah|
|2.||Two Utah schools get blue ribbon award|
|3.||DA says Dillon Taylor officer-involved killing was justified|
|4.||Relatives speak about Utah family of 5 found dead in home|
|5.||Restaurant review: Utah duo takes chance on Korean standbys with contemporary spin|
|6.||Secret Service chief resigns after Chaffetz-led call for resignation|
|7.||Trib Talk: Will Jazz makeover bring wins?|
|8.||Books: Lena Dunham sticks to candid style with new memoir|
|9.||Beer flows from Brew Pub taps as eatery gets club license|
|10.||Jeter launches site to connect athletes to fans|