Visitors to the 2013 Sundance Film Festival may feel like someone is pointing at them.
The Sundance Institute has unveiled its logo and design scheme for the 2013 festival, with arrows as the dominant theme.
"Our 2013 design represents the excitement of choosing one (or more) of the multiple routes available to you in a given moment," wrote Sundance marketing director Jessica Buzzard, announcing the new design on Sundance's website Monday.
Designer Paula Scher, of the design firm Pentagram, came up with the scheme while visiting Robert Redford's Sundance resort during the June Directors' Lab, Buzzard wrote. Scher started sketching rough outlines of arrows on a napkin -- and that became the design theme.
|1.||University of Utah study: Lizard lungs work like birds’, and nobody knows why|
|2.||Mormon church traces black priesthood ban to Brigham Young|
|3.||Jazz ball boy’s Michael Jordan shoes fetch $105K at auction|
|4.||Terrifying new footage shows July’s fatal Asiana airplane crash|
|5.||‘A Snow White Christmas’ brings new family tradition to Salt Lake City, panto style|
|6.||Out and about: Vienna Teng, Reverie and more|
|7.||College football: Utah assistant Jay Hill takes Weber State head job|
|8.||Few searchers remain in quest for 5 missing in central Idaho plane crash|
|9.||Utah Jazz blow past the Kings in Sacramento|
|10.||Special screenings: Singing to ‘Sound of Music,’ Wassail & Waffles and more|