Broadway revs up fund-raiser to buy new moviehouse seats

Published March 20, 2012 10:50 am

This is an archived article that was published on sltrib.com in 2012, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

A seat at the Broadway Centre Cinemas can be had for the price of a movie ticket.

For a good seat at the Broadway, the Salt Lake Film Society would like you to give more.

The film society's "Creature Comforts" fund-raiser is underway, as the nonprofit that operates Salt Lake City's two art-house cinemas — the Broadway (at 111 E. 300 South) and the Tower (at 876 E. 900 South) — is trying to raise money to upgrade the 1,100-plus seats in the Broadway's six theaters.

There's a challenge grant involved: For every dollar raised (up to $54,000) by April 6, the theater's landlord will match it.

There are benefits to donating. For a $500 donation, you can buy a seat — with a plaque that has your name (or someone else's name) engraved on it. Other gifts are available for smaller donations.

After the first week of fund-raising, the film society has reached 18 percent of its goal.