To help welcome in the start of college football season, Jell-O is working with 20 schools across the country to market University Jell-O Mold Kits that feature their logo or mascot.
But holy jiggling oversight, Batman!
There isn't a single Utah school on the list!
There will be no block-U-shaped Jell-O shot, no Aggie ice cream mix-in shaped like the state's favorite cow, and, probably the most egregious omission? No BYU Jell-O Jigglers!!
In a state that even produced a Jell-O pin for the Olympics, and where most residents can tell tales of carrots and green beans invading their favorite wobbly dessert, there's no ability to share the love of our favorite college sports teams in the medium of our favorite sweet.