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Meanwhile, on the Internet
Tribune Reporters
'Meanwhile' is a collaborative blog about all the crazy stuff on the Internet. Here, reporters from various Tribune desks tell you what you (almost) need to know about topics ranging from technology to YouTube sensations. Contributors: Michael McFall, Dave Newlin, Matt Piper, Brennan Smith, Erin Alberty. Edited by Sheena McFarland.

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Video: The best 2014 Super Bowl ad so far

I’ve seen just about all of the upcoming Super Bowl ads for this weekend because many companies have already been releasing them on the web in hopes of gaining traction before the big game. As usual, they rely on the same ideas — cute [insert animal here], cute kids, general wackiness, (but surprisingly, no sexy GoDaddy girls this year).

Yet the one above is the best Super Bowl commercial I’ve seen so far (with one complaint).

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It’s the new ad for Hyundai’s warning system that alerts the driver when he or she is about to hit something. Boring, right? But it seems to hit all the right buttons with me.

If you’re a parent, you’re going to identify with it. It’s funny because what happens in the first half of the ad is so true. It’s also very perceptive at the end because there’s a point where you have to let go of your children and hope they can be safe on their own. The only issue I have with it is they should have given Mom equal time.

Check it out.

— Vince Horiuchi


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