The music video shows off Glenn Close and Sam Rockwell busting their moves, but as far as the directors are concerned, the real stars are the anonymous people in the blue jackets.
The Sundance Film Festival volunteers get their turn to shine in the video, produced by Kenneth Cole, who provide the staff and volunteers with their jackets.
The clothing line posted the video to Youtube Wednesday, cutting it to Lady Gaga’s "Just Dance" and interspersing it with clips from some of the more famous festival entries of years past, including "Little Miss Sunshine," "Napoleon Dynamite" and "An Education."
Kenneth Cole, it seems, also convinced Close, Rockwell, Alan Cumming and Rachel Dratch to get down for the poppy tribute to the men and women who shovel the sidewalks, direct the parking lots and otherwise give their time, free of charge. Close, in particular, is terrific — then again, isn’t she always?
— Michael McFall
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