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'Meanwhile' is a collaborative blog about all the crazy stuff on the Internet. Here, reporters from various Tribune desks tell you what you (almost) need to know about topics ranging from technology to YouTube sensations. Contributors: Jim Dalrymple, Vince Horiuchi, Michael McFall, Dave Newlin, Matt Piper, Brennan Smith, Erin Alberty. Edited by Sheena McFarland.

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Salt Lake rapper’s song about Avenues featured in commercial

Great cities should produce great art, so it seems fitting that Salt Lake has rapper Atheist, whose song about the Avenues neighborhood is currently featured in a Belgian commercial.

The song "Party in the Avenues" provides the sound track for a commercial by fashion company Essential Antwerp. It comes from the album "Topanga," which Scott Knopf released earlier this year under his stage name Atheist. The song is all about Salt Lake City’s "eclectic" Avenues neighborhood and, obviously, partying.

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(A big H/T to Colin Wolf at City Weekly for noticing this video. Wolf’s blog post has background on how the song was chosen for the commercial and a link to an Atheist album review.)

I saw Atheist earlier this year at the Shred Shed — on the recommendation of Provo-based rapper Chance Lewis — and the show was absolutely fantastic. It exceeded my expectations for the show itself as well as for Salt Lake-based hip hop.

So, hopefully, this new Belgian commercial is a sign of even more, bigger things on the horizon for Atheist.

Twitter: @jimmycdii



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