This is an archived article that was published on sltrib.com in 2013, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.
DiGiorno Pizza live-tweeted the whole musical, revising song lyrics,
PIZZA'S NICE, PIZZA'S NICE BLESS OUR DINNER TABLES FOR-EH-VERRRR #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
CLIMB EVERY MOUNTAIN, FORD EVERY STREAM, FOLLOW EVERY RAINBOW, UNTIL YOU FIND A SUPREME (PIZZA FROM DIGIORNOOOOOO) #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
jeering young Rolfe, "the delivery guy" (Nazi telegram carrier),
BOOOOOOO ROLFE THE DELIVERY GUY BOOOOOO #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
speculating as to the important role played by pizza in the classic Alpine storyline,
Oh yeah, definitely pizza at this party. Because you can't dance like that without pizza. #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
protesting the production's glaring oversights,
#TheSoundOfMusicLive Can't believe pizza isn't one of her favorite things smh
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
hey guys, next time you're scared of a storm make a few pizzas instead of waking up the whole house yodeling #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
The Baroness. Something about her bugs me. #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
RT if you love curtain clothes #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
I don't think those mountains are real you guys #TheSoundOfMusicLive
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
This is how you get your brand trending in multiple locations, folks. Abandon all polish, use a lot of capital letters, and shout over a singing nation.
DOUGH a crust an unbaked crust RAY, a guy that likes pizza ME a pizza liked by a guy named ray FAH no idea what fah is SO so LA a city T tee
— DiGiorno Pizza (@DiGiornoPizza) December 6, 2013
You can relive the magic at Storify.
More on DiGiorno's Twitter strategy at Mashable.
Erin Alberty