No doubt Mormons tire of insisting that, yes, they are Christians (despite what some Christians say).
They almost instinctively point to their religion's official name — The Church of Jesus Christ of Latter-day Saints — as proof.
This week, they also can note their faith's latest ad blitz: a tribute titled "Because of Him."
The social media initiative includes memes and YouTube videos all focused on the life and mission of Jesus Christ, and timed to coincide with Christianity's holiest week. The push began on Palm Sunday and extends through Easter Sunday.
"Easter is the celebration of Jesus Christ rising from the dead on the third day — a truth not only at the core of our faith, but also at the heart of answers to the deepest questions of the soul," Greg Droubay, director of Mormon.org, explains on the church's newsroom website. "We've launched this Christ-focused initiative because we want to be a resource for those seeking second chances or wondering about death after losing a loved one."