Quantcast
Get breaking news alerts via email

Click here to manage your alerts
Following Faith
Peggy Fletcher Stack
Peggy Fletcher Stack has been producing stories for The Salt Lake Tribune's award-winning Faith section for nearly two decades. Writing about contemporary faith, rituals, and spirituality as well as religion's conflicts and cohesion has always been Stack's passion. Follow her at facebook.com/peggy.fletcherstack, Twitter @religiongal

» Peggy Fletcher Stack E-mail

» Subscribe (RSS)




At last, modest dresses! Mormon site saves day for Jewish bride

A modern Orthodox Jewish bride-to-be had some specific requirements for her bridesmaid dresses: They had to be pretty (no "sky-blue taffeta monstrosity with a mermaid frill and a plunging neckline"), affordable (under $250) and — here’s the kicker — modest.

By that, Arielle Landau, meant they had to have hemlines past the knee, sleeves and reveal no cleavage.

Join the Discussion
Post a Comment

She scoured the Internet looking under the categories of "Modern Orthodox bridesmaids dresses" and "Jewish bridesmaid dresses." Some were too pricey, some too modest, she writes in the New York Daily News, "covering everything from clavicle to wrist to ankle."

Finally, she Googled "modest bridesmaid dresses" and voilà — up came "Modest Bridesmaid Dresses: LatterDayBride & Prom."

She clicked on the link, she writes, "and almost cried."

"Thirteen pages of gorgeous, flattering dresses unfurled before me, and all had sleeves, high necklines, backs and hemlines that hit below the knees every time. I was awe-struck," Landau writes. "Of course Mormons would have similar modesty standards. Of course they wanted to feel pretty. And, apparently, they didn’t want to pay more than $250 for a dress either. Hallelujah!"

Landau’s bridesmaids wore the same dress from the site in "cobalt, periwinkle, sky blue, dark purple and orchid," and they all "coordinated beautifully."

The below-the-knee, over-the-shoulder and no-cleavage look is old news to Mormons. It is also required of all LDS "sister" (female) full-time missionaries.

With the recent surge in women missionaries, online retailers — such as Shabbyapple.com, Jenclothing.com and shadeclothing.com — are jumping at the chance to serve that population with apparel that fits their modesty needs and their fashion sense.

Now even DownEast Basics, with stores in Utah and other Western states, has clothing that would be appropriate for those young LDS women who have strict needs.

"The current trends of longer skirts and dresses gives sister missionaries more options than they’ve ever had," says Jonathan Freedman, one of DownEast’s founders. "Mid-calf apparel happens to be in style right now regardless of the need for modesty."

Of course, Provo’s "Sister Missionary Mall" has been designing LDS-appropriate clothing for more than 15 years — long before the surge. Now it’s a lot busier.

Peggy Fletcher Stack



Copyright 2014 The Salt Lake Tribune. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Top Reader Comments Read All Comments Post a Comment
Click here to read all comments   Click here to post a comment


About Reader Comments


Reader comments on sltrib.com are the opinions of the writer, not The Salt Lake Tribune. We will delete comments containing obscenities, personal attacks and inappropriate or offensive remarks. Flagrant or repeat violators will be banned. If you see an objectionable comment, please alert us by clicking the arrow on the upper right side of the comment and selecting "Flag comment as inappropriate". If you've recently registered with Disqus or aren't seeing your comments immediately, you may need to verify your email address. To do so, visit disqus.com/account.
See more about comments here.
 
Jobs
  • Search Obituaries
  • Place an Obituary

  • Search Cars
  • Search Homes
  • Search Jobs
  • Search Marketplace
  • Search Legal Notices

  • Other Services
  • Advertise With Us
  • Subscribe to the Newspaper
  • Access your e-Edition
  • Frequently Asked Questions
  • Contact a newsroom staff member
  • Access the Trib Archives
  • Privacy Policy
  • Missing your paper? Need to place your paper on vacation hold? For this and any other subscription related needs, click here or call 801.204.6100.