After a thorough media drubbing in recent months over clergy sex abuse, infighting with nuns and a public battle with the U.S. president over birth control, it's time for the Catholic Church to improve its public image.
The church, the thinking goes, needs to take control of its message, rather than allowing the press to dictate it.
That's the conclusion of bishops meeting this week in Atlanta, according to a story in the Los Angeles Times.
Salt Lake City's Bishop John C. Wester, who heads the bishops' committee on communication, urged the Catholic leaders to embrace the 21st-century array of communications tools, and "take a good, hard look" at how well they communicate their message."
To that end, the Times reported, the Utah bishop "announced the creation of an exclusive, closed social network open only to American bishops."
Now the bishops can at least talk to one another.
Peggy Fletcher Stack
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