But I figured that with the University of Utah's investigation possibly dead-ending, more exposure might lure a couple of sources. And I've never done TV before. At worst, it would be a learning opportunity.
The producer armed me with some pro tips: 1. Don't thank Nancy for being on the show, 2. If Nancy asks a question that you don't have an answer for, say "That's an excellent question" and change the topic, and 3. Try to make your answers as specific as possible.
She then emailed a list of 10 questions she'd written for Grace, and I printed them out and prepared direct, targeted, infrared-guided answers to each. I was ready.
At roughly 2 p.m., I got the call, bobbed my head to the disaster-movie theme music, and Grace introduced me.
The super-specific question she had for me was — and it's pretty nuanced, so follow carefully here — "Matthew. I'm stunned. What happened?"
I've since counted that I was given 13 seconds on a matter that I've written 3,000 words about. I can only guess that my mumbling triggered some ratings alert and producers started hopping madly, their sweat beading while they mimed cutthroat gestures. Somebody probably dove out the window.
Like a mongoose striking a cobra (with me being like a cobra only in that I posed an imminent threat to their viewership) Grace reflexively squelched me with an "Oh dear Lord in Heaven!" and cut to a shouting Rita Cosby.
Thereafter it was "Bombast away!"
Grace's experts shared increasingly dramatic opinions, building off the sketchy foundation of "Some criminal probably fathered lots of people." Somebody, I believe Grace, more than once emphasized the word "masturbating."
And let's pause to note here: The producer who invited me is clearly a decent news-gatherer; she had emailed me relevant questions and she or somebody she works with tracked down Lippert's widow (Jean) and Branum family adviser-of-sorts CeCe Moore. It's too bad others on the segment didn't care what those women had to say.
I began to jot down a list of clarifications that Grace never returned to me for. In the interest of, you know, telling the truth, here they are:
• The Texas family is the Branums, not the Barnums.
• We don't know if Reproductive Medical Technologies was a "popular" clinic.