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JC Penney adopts new pricing plan

Published January 26, 2012 2:26 pm

This is an archived article that was published on sltrib.com in 2012, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

JC Penney appears to be adopting Walmart's "Every Day Low Prices" strategy. The department store chain has announced that it will cut prices storewide by 40 percent and keep prices low rather than emphasizing weekly sales. Go HERE to read more.