According to Luke’s Biblical account, there was music at the first Christmas, when heavenly angels arrived to sing Jesus’ praises while the infant was dressed in swaddling clothes, lying in a manger.
In the centuries since, music has remained an important element of Christmas celebrations.
And, for better or worse, holiday music playing in stores has become an important part of retailers’ plans to entice you to buy more presents.
As business schools across the country turn to studies of consumer behavior, entrepreneurs of tomorrow have learned that when you add music to the retail experience, more products are purchased.
It’s simple, when you think about it: Getting into the holiday spirit, to businesses, means getting into the shopping spirit.
One of the most unsettling things about retail music is that most shoppers aren’t even aware that they’re being controlled.
That’s by design, says Kurt Mortensen, a Provo-based author who has spent two decades researching subconscious triggers and how they affect our behavior.
"For the use of music to be effective, customers can’t really be aware of it," he says. "The music should not be overpowering; rather, it should merely be an atmospheric presence."
For the rest of my story, go to: http://www.sltrib.com/sltrib/entertainment/53087062-81/music-says-christmas-shoppers.html.csp
|1.||Aron Ralston, who cut off arm to escape Utah canyon, jailed in Denver|
|2.||Witness to guide Idaho search for plane|
|3.||Susan Boyle says Asperger’s diagnosis was a relief|
|4.||Guilt, pain, help and hope — when Mormon missionaries come home early|
|5.||Permits for concealed guns: Utah hits 500K|
|6.||Huntsman jokes about his ‘secret’ run for president|
|7.||Op-ed: Utah Invokes pre-Civil War notions to fight gay marriage|
|8.||University of Utah data tool clears up health care cost image|
|9.||I-15 reopens for motorists stranded near St. George|
|10.||Billy Joel, Shirley MacLaine, receive Kennedy Center Honors|