
Beats by Dr. Dre, co-founded by Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, just announced the newest addition to the line of Beats by Dr. Dre headphones with the release of Heartbeats by Lady Gaga, an updated version of the popular in-ear headphones.
Designed by Lady Gaga, the in-ear headphones were inspired by "leather and studs and feature the ultra-crisp sonic technology expected from the Beats by Dr. Dre line of products. The new Heartbeats by Lady Gaga are a reflection of the pop queen’s high-end sense of style and commitment to providing fans with the best music listening experience possible," according to a press release.
Heartbeats by Lady Gaga feature a lightweight design, six sets of ear tips to ensure a fit for every wearer, tangle free cable, hard carrying case and ControlTalk, which enables iPhone and iPod music playback control as well as hands-free calls with iPhone and many smartphones.
To celebrate the launch of the new Heartbeats, Beats by Dr. Dre’s Facebook page is hosting a consumer contest where “Little Monsters” can upload photos or videos themed around her latest hit single “Edge of Glory.” The contest kicked off today and features prizes courtesy of Beats By Dr. Dre that will include HP Envy computers, Heartbeats headphones, and gift cards from retailers. Fans will be able to submit their entries through Aug. 1. Visit http://beatsarmy.me/heartbeatscontest for additional details.
Heartbeats by Lady Gaga are available in two colors: black and gold. They are available now at Best Buy and select retailers for a suggested retail price of $149. Wowza.