This is an archived article that was published on sltrib.com in 2010, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.
MTV announced today a bunch of exclusive cross channel programming initiatives timed to the release of My Chemical Romance's forthcoming album, "Danger Days: The True Lives of the Fabulous Killjoys," including the video premiere for the band's new single "SING" on November 18, a live-stream performance of the band's record-release party on November 22, programming takeovers on MTV2, mtvU, and MTV Hits, and being named the MTV PUSH artist for the week of November 29. The celebration will officially kick off on Thursday, November 18, when MTV exclusively premieres the band's new music video for their new single, "SING" at 7:56 p.m. ET/PT. (Check local listings for MT). The video will debut shortly thereafter across MTV channels including MTV2, MTV Hits, and mtvU, as well as internationally. VH1 will debut the video on November 20 as part of its Top 20 Countdown.On November 22, MTV.com and VH1.com will host a global live stream of the Live Nation event "Live in LA: My Chemical Romance," in which the band will debut tracks from "Danger Days" as well as fan favorites. The concert will be available for free live streaming on the homepages of MTV.com and VH1.com beginning at 8 p.m.
"We are really excited to partner up with MTV for the " SING" video and the record release party for Danger Days," says My Chemical Romance frontman Gerard Way in a press release. "The MTV platforms have always supported us and is amazing at getting our music and videos out there to our fans around the world, and we can't wait for them to share this event with us." MTV2 will kick off a week-long My Chemical Romance takeover beginning November 22 that will feature a variety of programming initiatives including music videos, exclusive interviews, and more. S