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IKEA giving out free umbrellas, if you know where to look

Published March 20, 2013 12:24 pm

This is an archived article that was published on sltrib.com in 2013, and information in the article may be outdated. It is provided only for personal research purposes and may not be reprinted.

On a rainy day like today, who wouldn't want a free umbrella?

Your local IKEA store is giving away free umbrellas on Friday, March 29 — but you have to be on your toes.

The giveaway is part of IkEA's "Random Acts of Life Improvement" program, which aims to "surprise and delight the public with tokens of appreciation to improve everyday moments in their lives." (So says the press release.)

Here's the catch: The umbrellas aren't being given away at IKEA stores — no, that would be too easy, and probably lead to a small mob scene. Instead, the brollys will be given out in high-traffic areas on the 29th, and people must check out the Twitter feed of their local store (which in Utah is the one in Draper) for the details.